Right now I’m in the middle of a research trip to Indonesia looking at the use of social media here (yes, it’s a bit of a broad brief, especially in a country that famously somehow managed to get over 40 million Facebook users registered in a couple of years… I’ve started describing it as research on ‘social media, and the rest of the universe’). This is another gig for Internews and involves some travel to South Sulawesi, Java, Nusa Tenggara Timur, and maybe Bali, working together with Dian Purnomo (seconded from OnTrack media) who’s a great co-researcher in the field.
I’m not even halfway through the trip yet, so any details on the research itself will have to come later. For background, there are a couple of great reports that have come out in the past few months – including the excellent one by Merlyna Lim / Ford Foundation and Arizona University which I’ve mentioned before; a great overview of telecommunications by LIRNEasia; and some extensive research by Hivos / University of Manchester earlier this year. With this background I’m hoping to look at some more fine-grained localised examples of practice from some of the places visited, or at least, to the degree that one can gather in a couple of weeks. In any event, I’m already learning a lot. (And re-learning; this trip includes fumbling around with the Bahasa-Indonesia-language parts of my brain that have barely been touched for around seven years.)
There have already been several small but striking (for me) anecdotes though, some of them well-known here but of which I was unaware. A common observation in general international debate on the use of internet-enabled mobile technology is on the way it can help communities to ‘leapfrog’ the lack of hardwire technology, and form bridges across the digital divide. There’s a huge wealth of data and stories to support this narrative.
Yet a new, thriving business here, often-reported, is for people to buy a mobile phone (or HP, ‘hand phone’) – and then they pay the vendor to set up their Facebook account, which it’s said usually costs around IDR 50,000, or USD 5.50, not an insignificant amount in many communities. In other words, while many people are using Facebook, not all of them necessarily understand either the platform, or the Internet more generally, to the level needed to perform what in other contexts is a simple online function of setting up an account. It also means users don’t own the email addresses to which the individual Facebook accounts are linked, and so don’t control their own Facebook profile; if they forget their password they have to go back to the vendor to get it. Continue reading